Sondeo simulates how a group of consumers might react to your product, idea, or concept.
Describe a product, an idea, or any concept. Sondeo shows how a group of consumers might react in minutes.
and research credits
Grounded profiles
Respondent profiles are grounded in survey data from U.S. participants (demographic, psychological, economic, personality, and cognitive measures), and each is given a degree of familiarity with the product category.
Directional signal
Describe your product, define your target audience, and run a simulation in minutes. Sondeo generates relevant respondents, captures their reactions, and lets you follow up directly to understand the reasoning behind their responses.
Built for exploration
Sondeo is built for exploration and iteration. It is not a definitive answer and not a direct replacement for consumer research with real people. Use it to narrow down what to test, compare options, and explore alternative scenarios.